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The latest news from Sports Innovation Network
William Hill Expands Sports Betting Operations in USA

By Dermot Kelly, Director, Sports Innovation Network 09/08/2018

William Hill, the London-listed bookmaker, has announced a major [US expansion] this week by [signing sports betting agreements] with eleven casinos in Mississippi and one in West Virginia, as well as partaking in advanced talks with operators in fourteen other states. The Mississippi casinos are expected to go live by the ...

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NFL Players Association Invests in Crypto Start-Up

By Dermot Kelly, Director, Sports Innovation Network 09/08/2018

[The multi-billion dollar Sports & Entertainment industry] is increasingly regarded as a considerable area of potential opportunity and growth for cryptocurrencies. As such, it is no surprise to hear that The NFL Players Association (NFLPA) has sealed its support and made an important investment in a cryptocurrency start-up call ...

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OTT Platforms offer American Fans of European Soccer separate streaming options

By Dermot Kelly, Director, Sports Innovation Network 09/08/2018

[ESPN] has followed in the footsteps of Turner Sports by signing the rights for major European soccer events for their Over-The-Top (OTT) live streaming platforms. The top division of Italian Club Football, Serie A, has secured numerous deals which will give fans around the world access to stream every game from the start if ...

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CBS Sports Introduce New Broadcast Technology for PGA Tour Including a First for 4D in Golf

By Dermot Kelly, Director, Sports Innovation Network 09/08/2018

CBS Sports have introduced their biggest technology push in US golf broadcast history in a drive to maximize the fan experience by delivering, amongst other things, immersive replays and putt prediction. This week marks the 28th consecutive PGA Championship for CBS however it will be the first to combine innovations such as 4D r ...

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VR helping broadcasters increase audience engagement for the European Championships

By Dermot Kelly, Director, Sports Innovation Network 09/08/2018

With the European Championships kicking off this week, the [Virtual Reality App] The European Championships Lounge has been launched. This app will offer fans [immersive coverage] of the multi-sport event, including over 50 hours of VR content using 180 and 360 cameras at Germany’s Olympic Stadium Combining virtual and augmen ...

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Paddy Power Acquires FanDuel in move to Lead US Sports Betting Market

By Dermot Kelly, Director, Sports Innovation Network 01/06/2018

As we step into the Brave New World of the newly legalised US sports betting market we are likely to see a series of mergers and acquisitions as companies vie for position. Irish bookmaking giant Paddy Power Betfair Plc has acquired the privately held FanDuel website in a deal that now values the companies’ combined operation ...

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World VR/AR in Sports & Entertainment Summit Returns to SF in November

By Dermot Kelly, Director, Sports Innovation Network 01/06/2018

According to SuperData Augmented and Mixed Reality revenue is expected to more than double to $3.2 billion this year, and may exceed VR by 2021. Increased optionality across mobile devices is a key factor behind this increase and the sports and entertainment markets are both driving the rising demand and revenues. The [World Vi ...

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Sky Sports Introduce A.I. Chat Bot To Increase Broadcast Engagement Strategy

By Dermot Kelly, Director, Sports Innovation Network 01/06/2018

Digital TV Research predicts that global OTT TV and video revenue will reach $64.8 billion globally by 2021 while there will be as many as 383m Subscription Video on Demand (SVOD) subscribers. ...

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Esports Athlete Has Higher Social Interaction Than Any ‘Traditional’ Sports Star

By Dermot Kelly, Director, Sports Innovation Network 21/05/2018

The athlete that drives the most social media interactions is not who you might think. Immediate thoughts might be football genius’ Cristiano Ronaldo or Lionel Messi, NFL quarterback Tom Brady or NBA legend LeBron James. In fact it is a [26 year old Esports athlete called Tyler Blevins], better known by his online name, [ ...

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Huge Opportunity in Sports & Entertainment as Head of Facebook Messenger to explore Blockchain at Facebook

By Dermot Kelly, Director, Sports Innovation Network 10/05/2018

This week, Facebook Messenger head David Marcus announced that he's leaving his current role to [explore the use of blockchain technology within the company].  "I'm setting up a small group to explore how to best leverage Blockchain across Facebook, starting from scratch," This presents huge opportunities across multiple ver ...

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Sports Innovation Network and SportTechie PRO Partner for Performance Data & Fan Engagement Summit, London

By Dermot Kelly, Director, Sports Innovation Network 25/04/2018

As an added value for attending the [Sports Performance Data & Fan Engagement Congress ] in London on May 22/23, [sign up for a SportTechie PRO membership] using coupon code SINetwork_STPRO10 and receive 10% off the lifetime of any subscription. SportTechie PRO provides unlimited access to [SportTechie's unmatched coverage] of ...

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Every Angle Matters - How sports content is being produced is changing, benefitting both coaches and fans

By Dermot Kelly, Director, Sports Innovation Network 24/01/2018

At its Media Day this year, Clemson University’s top-ranked football team demonstrated a superior solution to typical social media livestreaming. The media team coupled existing professional video camera equipment with a SlingStudio to deliver a broadcast quality multi-camera stream of engaging player interviews to fans via Face ...

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WHOOP and NFLPA Revolutionizing Player Data Ownership and Fan Engagement

By Dermot Kelly, Director, Sports Innovation Network 09/01/2018

Imagine turning on the TV on Sunday afternoon to watch an NFL game and knowing exactly how ready your favourite team’s quarterback is to perform. Following [a groundbreaking deal] between the NFL Players Association and the human performance company WHOOP, we may not be too far away from seeing that happen. In 2017, WHOOP ...

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