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WHOOP and NFLPA Revolutionizing Player Data Ownership and Fan Engagement

By Dermot Kelly, Director, Sports Innovation Network 09/01/2018

Imagine turning on the TV on Sunday afternoon to watch an NFL game and knowing exactly how ready your favourite team’s quarterback is to perform. Following [a groundbreaking deal] between the NFL Players Association and the human performance company WHOOP, we may not be too far away from seeing that happen. In 2017, WHOOP ...

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