Latest News

The latest news from Sports Innovation Network
MLS & NBA Set The Pace As ‘Traditional’ Sports Realise eSports Potential

By Luke James, Director, Sports Innovation Network 17/01/2018

For the gaming communities, [eSport]s are not a new phenomenon, not by any stretch. They have immense global audiences, [incredible viewership] and [engagement metrics] with huge prize money to boot. Meanwhile the sports industry is going through a period of unprecedented change. Live viewership has been declining dramatically ...

Read More
Amazon, HBO, ITV, Tottenham Hotspur & EA Sports Involved As ‘Immersive Technology In Sports & Entertainment Summit’ Gathers Speed

By Luke James, Director, Sports Innovation Network 17/01/2018

The [Immersive Technology In Sports & Entertainment Summit] (London, April 18-19) is about how we make the entire physical world as connected and digitally interactive as the World Wide Web. It lies at the [intersection between the digital and physical spaces] and is the platform for [further engagement and reach.] The globa ...

Read More
Major League Soccer Join eSports Giants Activision Blizzard, ESL Gaming & KSV At Sports Performance & Fan Engagement Summit

By Luke James, Director, Sports Innovation Network 17/01/2018

As the news breaks that the MLS has entered into partnership with EA Sports to create the eMLS, a new competitive EA Sports FIFA 18 league we are delighted to welcome [Christopher Schlosser, MLS SVP Digital] to the [Sports Performance and Fan Engagement Summit in San Francisco] in two weeks time [Jan 30-31]. The eMLS will fea ...

Read More
Blockchain Set To Super Charge Fan Engagement And ESports Holds The Key

By Luke James, Director, Sports Innovation Network 09/01/2018

The crypto-currency boom over the past six months has initiated a much wider understanding and appreciation for the influence of Blockchain technology. In fact I’d contend it is the 'vogue' technology of the moment. It possesses the unique ability to create excitement and sever opinion among a developing majority without a full ...

Read More
Sport Leaders Join Tech Disrupters As SF Summit Reaches Capacity

By Luke James, Director, Sports Innovation Network 21/12/2017

The [Sports Performance Data & Fan Engagement Summit] taking place in San Francisco is now just over a month away and has unprecedented interest from some of the most disruptive and innovative tech companies from the US West Coast. Content is king, but so is balance - and we have gone to great lengths to balance the leaders f ...

Read More
Tottenham Hotspur Combine Storytelling With Immersive Tech To Revisit History

By Luke James, Director, Sports Innovation Network 21/12/2017

Tottenham Hotspur pride themselves on being one of the most progressive, forward thinking and clubs in European football, with innovation at the heart of their strategy. Plying their trade at Wembley this season whilst their new state of the art stadium is being completed they decided to explore means by which they could conn ...

Read More
Immersive Technology in Sports & Entertainment hits London in April ’18 – SAVE THE DATE

By Luke James, Director, Sports Innovation Network 14/12/2017

The global [entertainment and media market is set to break $2trillion and the global sports market alone will break $100billion by the end of 2017.] [Sports, Gaming] and [Entertainment] present the biggest mediums for engagement in the key target demographics for [leading consumer facing brands.] Following the huge success ...

Read More
‘ROX’ Critical As Sports Media Evolution Gathers Speed

By Luke James, Director, Sports Innovation Network 14/12/2017

The experience economy is growing. We’re increasingly spending more on ‘doing things’ than ‘buying things’. Consumers also know and expect more than ever and are becoming more demanding. As a result, rights holders and brands have to work hard than ever to engage people on a deeper level to foster long-term loyalty. According t ...

Read More
San Francisco 49ers Create New Sponsorship Opportunities Using Augmented Reality

By Luke James, Director, Sports Innovation Network 09/11/2017

The vast potential of AR in diminishing the space between real and digital worlds in creating hyper engaged audience is fast being realised. [Activation:] https://vimeo.com/236050688 The San Francisco 49ers were looking to build a new type of sponsorship by leveraging augmented reality.  They created 4 different souvenir ...

Read More
Turner Sports and Intel Combine To Make VR a Reality for the NBA

By Luke James, Director, Sports Innovation Network 09/11/2017

A broadcast giant, a technology powerhouse and one of the biggest sports leagues on the planet walk into a bar... Virtual Reality is no longer a whimsical pipe dream or punch-line to some poorly disguised joke. It is an actual reality and it is time to sit up and start taking notice Sport is continuing to lead the way and ...

Read More