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The latest news from Sports Innovation Network
NASCAR Focus on Building the Digital Brands of their Drivers

By Luke James, Director, Sports Innovation Network 07/03/2018

Like all leading sports rights holders globally, NASCAR is working hard to find a more effective way to create and [deliver digital content to its consumers.] The power of social media influencers has accelerated beyond belief over the past through years with the likes of Snap and Instagram bringing access to the inner lives ...

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The Next Frontier in Fan Engagement? Blockchain Technology Offers Exciting Opportunities for Fans to “Acquire” Experiences

By Luke James, Director, Sports Innovation Network 01/03/2018

With the news that [FC Bari] has agreed to become the [first Italian club] to join the [London Football Exchange] to access the loyal fan engagement and equity solutions scheme it is further [evidence of how blockchain technology presents a rising wave which will enable fan engagement on an unprecedented level.] The LFE Excha ...

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Google, Twitter, ICC, McLaren & EA Sports To Share Strategies at ‘Immersive Technology In Sports & Entertainment Summit’ – Early Bird Ends Friday

By Luke James, Director, Sports Innovation Network 27/02/2018

With leaders from across the technology, broadcast, sports and entertainment space we are delighted to bring the [Immersive Technology In Sports & Entertainment Summit] to [London on April 18-19 2018.] Operating under the Chatham House Rule and with an audience capped at 150 delegates the Summit is specifically designed for [ ...

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Immersive Tech Holds Key to Fan Engagement, OTT and Sponsorship Strategy

By Luke James, Director, Sports Innovation Network 08/02/2018

[70% of modern-day fans] who bring a handheld device to a stadium, ground or arena, intend to use that device throughout the course of the 70, 80 or 90 minutes (or however long the sporting action in question lasts). [87% of us reportedly 'second-screen'] when watching a live sports broadcast, many of us doing it without even no ...

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MLS & NBA Set The Pace As ‘Traditional’ Sports Realise eSports Potential

By Luke James, Director, Sports Innovation Network 17/01/2018

For the gaming communities, [eSport]s are not a new phenomenon, not by any stretch. They have immense global audiences, [incredible viewership] and [engagement metrics] with huge prize money to boot. Meanwhile the sports industry is going through a period of unprecedented change. Live viewership has been declining dramatically ...

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Amazon, HBO, ITV, Tottenham Hotspur & EA Sports Involved As ‘Immersive Technology In Sports & Entertainment Summit’ Gathers Speed

By Luke James, Director, Sports Innovation Network 17/01/2018

The [Immersive Technology In Sports & Entertainment Summit] (London, April 18-19) is about how we make the entire physical world as connected and digitally interactive as the World Wide Web. It lies at the [intersection between the digital and physical spaces] and is the platform for [further engagement and reach.] The globa ...

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Major League Soccer Join eSports Giants Activision Blizzard, ESL Gaming & KSV At Sports Performance & Fan Engagement Summit

By Luke James, Director, Sports Innovation Network 17/01/2018

As the news breaks that the MLS has entered into partnership with EA Sports to create the eMLS, a new competitive EA Sports FIFA 18 league we are delighted to welcome [Christopher Schlosser, MLS SVP Digital] to the [Sports Performance and Fan Engagement Summit in San Francisco] in two weeks time [Jan 30-31]. The eMLS will fea ...

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Blockchain Set To Super Charge Fan Engagement And ESports Holds The Key

By Luke James, Director, Sports Innovation Network 09/01/2018

The crypto-currency boom over the past six months has initiated a much wider understanding and appreciation for the influence of Blockchain technology. In fact I’d contend it is the 'vogue' technology of the moment. It possesses the unique ability to create excitement and sever opinion among a developing majority without a full ...

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Sport Leaders Join Tech Disrupters As SF Summit Reaches Capacity

By Luke James, Director, Sports Innovation Network 21/12/2017

The [Sports Performance Data & Fan Engagement Summit] taking place in San Francisco is now just over a month away and has unprecedented interest from some of the most disruptive and innovative tech companies from the US West Coast. Content is king, but so is balance - and we have gone to great lengths to balance the leaders f ...

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Tottenham Hotspur Combine Storytelling With Immersive Tech To Revisit History

By Luke James, Director, Sports Innovation Network 21/12/2017

Tottenham Hotspur pride themselves on being one of the most progressive, forward thinking and clubs in European football, with innovation at the heart of their strategy. Plying their trade at Wembley this season whilst their new state of the art stadium is being completed they decided to explore means by which they could conn ...

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Immersive Technology in Sports & Entertainment hits London in April ’18 – SAVE THE DATE

By Luke James, Director, Sports Innovation Network 14/12/2017

The global [entertainment and media market is set to break $2trillion and the global sports market alone will break $100billion by the end of 2017.] [Sports, Gaming] and [Entertainment] present the biggest mediums for engagement in the key target demographics for [leading consumer facing brands.] Following the huge success ...

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‘ROX’ Critical As Sports Media Evolution Gathers Speed

By Luke James, Director, Sports Innovation Network 14/12/2017

The experience economy is growing. We’re increasingly spending more on ‘doing things’ than ‘buying things’. Consumers also know and expect more than ever and are becoming more demanding. As a result, rights holders and brands have to work hard than ever to engage people on a deeper level to foster long-term loyalty. According t ...

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San Francisco 49ers Create New Sponsorship Opportunities Using Augmented Reality

By Luke James, Director, Sports Innovation Network 09/11/2017

The vast potential of AR in diminishing the space between real and digital worlds in creating hyper engaged audience is fast being realised. [Activation:] https://vimeo.com/236050688 The San Francisco 49ers were looking to build a new type of sponsorship by leveraging augmented reality.  They created 4 different souvenir ...

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Turner Sports and Intel Combine To Make VR a Reality for the NBA

By Luke James, Director, Sports Innovation Network 09/11/2017

A broadcast giant, a technology powerhouse and one of the biggest sports leagues on the planet walk into a bar... Virtual Reality is no longer a whimsical pipe dream or punch-line to some poorly disguised joke. It is an actual reality and it is time to sit up and start taking notice Sport is continuing to lead the way and ...

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Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy

By Luke James, Director, Sports Innovation Network 25/10/2017

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

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Why Elite Performance is Driving the Biggest Show on Earth

By Luke James, Director, Sports Innovation Network 01/11/2017

Criticised in some parts for being too much of a lean towards the Circus nature of Show Business does a major disservice to the incredible preparation, technology and facilities being used by Conor McGregor at the [UFC’s new Elite Performance Centre] – just a few miles away from the famous Las Vegas strip. [UFC] is one of the ...

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Chatham House Rule Drives Discussion at ‘Immersive Technology In Sports & Entertainment Summit’ – Early Bird Ends Friday

By Luke James, Director, Sports Innovation Network 05/04/2018

Commercial strategy and execution is essential to the development of Immersive and new technologies. The [Immersive Technology In Sports & Entertainment Summit] in London on [April 18-19] creates an environment whereby leaders from across the technology, broadcast, sports and entertainment space can speak openly and honestly to ...

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[Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy]

By Luke James, Director, Sports Innovation Network 25/10/2017

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

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