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The latest news from Sports Innovation Network
William Hill Expands Sports Betting Operations in USA

By Dermot Kelly, Director, Sports Innovation Network 09/08/2018

William Hill, the London-listed bookmaker, has announced a major [US expansion] this week by [signing sports betting agreements] with eleven casinos in Mississippi and one in West Virginia, as well as partaking in advanced talks with operators in fourteen other states. The Mississippi casinos are expected to go live by the ...

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NFL Players Association Invests in Crypto Start-Up

By Dermot Kelly, Director, Sports Innovation Network 09/08/2018

[The multi-billion dollar Sports & Entertainment industry] is increasingly regarded as a considerable area of potential opportunity and growth for cryptocurrencies. As such, it is no surprise to hear that The NFL Players Association (NFLPA) has sealed its support and made an important investment in a cryptocurrency start-up call ...

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OTT Platforms offer American Fans of European Soccer separate streaming options

By Dermot Kelly, Director, Sports Innovation Network 09/08/2018

[ESPN] has followed in the footsteps of Turner Sports by signing the rights for major European soccer events for their Over-The-Top (OTT) live streaming platforms. The top division of Italian Club Football, Serie A, has secured numerous deals which will give fans around the world access to stream every game from the start if ...

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CBS Sports Introduce New Broadcast Technology for PGA Tour Including a First for 4D in Golf

By Dermot Kelly, Director, Sports Innovation Network 09/08/2018

CBS Sports have introduced their biggest technology push in US golf broadcast history in a drive to maximize the fan experience by delivering, amongst other things, immersive replays and putt prediction. This week marks the 28th consecutive PGA Championship for CBS however it will be the first to combine innovations such as 4D r ...

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VR helping broadcasters increase audience engagement for the European Championships

By Dermot Kelly, Director, Sports Innovation Network 09/08/2018

With the European Championships kicking off this week, the [Virtual Reality App] The European Championships Lounge has been launched. This app will offer fans [immersive coverage] of the multi-sport event, including over 50 hours of VR content using 180 and 360 cameras at Germany’s Olympic Stadium Combining virtual and augmen ...

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C-Suite Leaders From Hi-Tech, Sports and Industry Drive Hi-Tech in Sports at Invitation Only Meet in SF Ahead of Rugby World Cup Sevens

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 30/07/2018

The Sports Innovation Network was delighted to be work with [World Rugby] and [Capgemini] in creating the World Rugby Innovation Summit as part of the Capgemini Tech Exchanges Week in the run in to the [San Francisco Rugby World Cup Sevens.] With leaders involved including [Pablo Sanchez, CEO Wealth Management at HSBC, Arjun ...

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Security Technology to Take Centre Stage in US Sports Betting

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 30/07/2018

On May 14, 2018, the Supreme Court of the United States (SCOTUS) ruled in favor of New Jersey's case to repeal the Professional and Amateur Sports Protection Act (PASPA), thereby paving the way towards [legalizing online sports betting in the U.S.] It comes as no surprise that sports gambling is big business. In 2017, [Nevad ...

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Major League Baseball  agrees Blockchain Partnership in monumental move for the Sports Industry

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 30/07/2018

[Major League Baseball] has sought to create another first for the sports market by agreeing a partnership to develop the [first blockchain game based on a global sports league.] MLB has partnered with Los Angeles-based game studio Lucid Sight in the venture, which will lead to [MLB Crypto Baseball], the first-ever game compris ...

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Fan360 Platform Rewards Fans Using Blockchain Technology

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 30/07/2018

The sports industry is always on and has a continual stream of content with fans across the globe. As such it lends itself so well to emerging new technologies and in particular in the field fan engagement. [Enter Fan360], a global platform for sports fans, that enables them to consolidate whatever interests them about any spor ...

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McLaren Announce VR Partnership With HTC

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 01/06/2018

HTC will be teaming with the McLaren Formula One team for new VR content, hardware and esports to make McLaren more immersive for its 100 million fans worldwide. McLaren and HTC will be launching a special edition McLaren-branded HTC Vive headset, and will also be joining forces to create new immersive VR and augmented reality ...

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Innovation Leaders Launches in London

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 01/06/2018

Innovation Leaders is the exclusive community for senior Sports, Entertainment, Media & Technology Executives. An invitation-only community, Innovation Leaders launched last week with a private meeting at the Ivy. Designed to bring different parts of the ecosystem together to discuss key issues in a closed setting it is the c ...

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Blockchain Technology holds the Key to Sports Gambling in the US

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 01/06/2018

By some accounts, illegal gambling in the United States amounts to $150 billion a year. Following the U.S. Supreme Court ruling and legalization of sports gambling it would appear the stage is set for Blockchain Technology, the 21st century cyber based ledger to take centre stage in this space. Even before the high court r ...

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Paddy Power Acquires FanDuel in move to Lead US Sports Betting Market

By Dermot Kelly, Director, Sports Innovation Network 01/06/2018

As we step into the Brave New World of the newly legalised US sports betting market we are likely to see a series of mergers and acquisitions as companies vie for position. Irish bookmaking giant Paddy Power Betfair Plc has acquired the privately held FanDuel website in a deal that now values the companies’ combined operation ...

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World VR/AR in Sports & Entertainment Summit Returns to SF in November

By Dermot Kelly, Director, Sports Innovation Network 01/06/2018

According to SuperData Augmented and Mixed Reality revenue is expected to more than double to $3.2 billion this year, and may exceed VR by 2021. Increased optionality across mobile devices is a key factor behind this increase and the sports and entertainment markets are both driving the rising demand and revenues. The [World Vi ...

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Sky Sports Introduce A.I. Chat Bot To Increase Broadcast Engagement Strategy

By Dermot Kelly, Director, Sports Innovation Network 01/06/2018

Digital TV Research predicts that global OTT TV and video revenue will reach $64.8 billion globally by 2021 while there will be as many as 383m Subscription Video on Demand (SVOD) subscribers. ...

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Performance Data & Fan Engagement Summit, London – Sold Out!

By Nick Longworth, Director, Sports Innovation Network 21/05/2018

The 3rd Annual Sports Performance & Fan Engagement Series continues to grow with over [150 speakers, 3 separate streams (Fan Engagement, Sports Performance, Technology Innovation)] and [500 attendees] registered for the London leg this week. Held in the City of London at the [Grange in Tower Bridge] the summit brings together s ...

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FC Bayern Munich Continue To Innovate for US Growth with ESPN Partnership

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 21/05/2018

FC Bayern are perhaps not be as immediately recognisable in the US when compared with fellow European heavyweights such as Real Madrid or Manchester United but they are certainly proving one of the [innovative and progressive] when it comes to [US growth strategy]. Following what in our opinion was an inspired move to enter th ...

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Fulfilling Horse Racing’s global digital potential – the Launch of World Horse Racing

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 21/05/2018

The[ Sports Performance Data & Fan Engagement Summit] is proud to announce the global launch of [World Horse Racing], a ground-breaking [new media company dedicated to telling the story of international thoroughbred horse racing.] World Horse Racing will give fans exclusive access to the thrills, glamour and culture of one of ...

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Esports Athlete Has Higher Social Interaction Than Any ‘Traditional’ Sports Star

By Dermot Kelly, Director, Sports Innovation Network 21/05/2018

The athlete that drives the most social media interactions is not who you might think. Immediate thoughts might be football genius’ Cristiano Ronaldo or Lionel Messi, NFL quarterback Tom Brady or NBA legend LeBron James. In fact it is a [26 year old Esports athlete called Tyler Blevins], better known by his online name, [ ...

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London Remains an Attractive Hub for US Sports as MLB Announce 2019 Arrival

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 10/05/2018

[Major League Baseball] has confirmed the [Boston Red Sox] and [New York Yankees] will meet in two regular season games at the London Stadium in June 2019. Boston will be the home team for the games and will bring baseball to London at the 55,000 capacity former Olympic Stadium and home to Premier League football club West Ha ...

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Twitter Announce Advertising & Live-Content Partnership With Disney’s ESPN

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 10/05/2018

[Twitter] shares are flying after the social-media company announced [an advertising and live-content partnership with Disney's ESPN]. The partnership would put some of [Disney's sports content on the Twitter platform]. The specifics of the advertising revenue arrangement are not yet clear. Twitter and ESPN will roll out whic ...

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“Blockchain in Sports” - London & San Francisco ‘Discovery Sprints’

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 10/05/2018

The [Sports Innovation Network] is holding “[Blockchain in Sports]” Discovery Sprints for its [London & San Francisco Communities] this summer. Connecting leading [rights holders, leagues] and [start-ups] together in a relaxed setting it’s a great opportunity to analyze some of the key tech trends and how these will impact the i ...

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Huge Opportunity in Sports & Entertainment as Head of Facebook Messenger to explore Blockchain at Facebook

By Dermot Kelly, Director, Sports Innovation Network 10/05/2018

This week, Facebook Messenger head David Marcus announced that he's leaving his current role to [explore the use of blockchain technology within the company].  "I'm setting up a small group to explore how to best leverage Blockchain across Facebook, starting from scratch," This presents huge opportunities across multiple ver ...

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Digital & Social Strategy Key to NBA’s Global Fan Base

By Nick Longworth, Director, Sports Innovation Network 10/05/2018

The NBA is one of the most successful sports leagues and brands when it comes to engaging audiences across the world. We are delighted to have [Brianne Ehrenkranz, Senior Marketing Director] at the [NBA] join us later this month at our [Sports Data & Fan Engagement Summit] in London to discuss the NBA’s approach to [‘Fandom ...

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