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The latest news from Sports Innovation Network
The Next Frontier in Fan Engagement? Blockchain Technology Offers Exciting Opportunities for Fans to “Acquire” Experiences

By Luke James, Director, Sports Innovation Network 01/03/2018

With the news that [FC Bari] has agreed to become the [first Italian club] to join the [London Football Exchange] to access the loyal fan engagement and equity solutions scheme it is further [evidence of how blockchain technology presents a rising wave which will enable fan engagement on an unprecedented level.] The LFE Excha ...

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Tottenham Hotspur Combine Storytelling With Immersive Tech To Revisit History

By Luke James, Director, Sports Innovation Network 21/12/2017

Tottenham Hotspur pride themselves on being one of the most progressive, forward thinking and clubs in European football, with innovation at the heart of their strategy. Plying their trade at Wembley this season whilst their new state of the art stadium is being completed they decided to explore means by which they could conn ...

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The Birth of an Industry

By Glen Rapoport co-Founder Vitruvian Sport Systems; Partner - Proforma (Canada +UK) 22/11/2017

Last week Matteo Masucci and I were privileged to take part in the inaugural World Virtual and Augmented Reality Sport Innovation Summit in San Francisco. I’ve been to many conferences with thousands of participants, but there were fewer than 200 pioneers that participated here. Senior executives from the broadcast world, all ma ...

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San Francisco 49ers Create New Sponsorship Opportunities Using Augmented Reality

By Luke James, Director, Sports Innovation Network 09/11/2017

The vast potential of AR in diminishing the space between real and digital worlds in creating hyper engaged audience is fast being realised. [Activation:] https://vimeo.com/236050688 The San Francisco 49ers were looking to build a new type of sponsorship by leveraging augmented reality.  They created 4 different souvenir ...

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Turner Sports and Intel Combine To Make VR a Reality for the NBA

By Luke James, Director, Sports Innovation Network 09/11/2017

A broadcast giant, a technology powerhouse and one of the biggest sports leagues on the planet walk into a bar... Virtual Reality is no longer a whimsical pipe dream or punch-line to some poorly disguised joke. It is an actual reality and it is time to sit up and start taking notice Sport is continuing to lead the way and ...

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Google Discuss How Virtual & Augmented Reality Will Shape the Future of Sports

By Luke James, Managing Director, Sports Innovation Network 01/11/2017

More and more people are realising that sport is fast becoming the leading driver for immersive technology (Virtual/Augmented/Mixed Reality). It presents a natural and continual narrative, a commercial need to attract and engage fans and an elite performance melting pot where 1% performance gains can have immense ramificatio ...

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Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy

By Luke James, Director, Sports Innovation Network 25/10/2017

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

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Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 23/08/2017

The [global sports market] is huge. It is [set to break $100 billion in 2017] and is showing no sign of abating. It doesn’t require Aristotelian levels of wisdom or insight to understand why [advertisers, sponsors, broadcasters] and [marketers] continue to invest such incredible levels of capital and time into the sports sec ...

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“We’re living in The Jetsons’ age and about to push past it”

By Matthew O’Neil, CEO of Ichi Go 10/08/2017

[World Virtual/Augmented Sports Innovation Summit] we caught up with [Advisory Board member] and Sports Brand & Marketing Guru [Matthew O’Neil.] ...

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Fan Experience: Immersive & Measurable

By Morgan Drake, CEO, Fanboard 08/08/2017

As part of the continual dialogue both in the lead up to the [World Virtual/Augmented Sports Innovation Summit] and thereafter we are speaking with some of the most influential and disruptive players in the sports and technology space. ...

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Sports Leads The Way For Immersive Technology

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 31/07/2017

[Virtual / Augmented / Mixed Reality] has been on the tip of the tongue for tech evangelists for what seems an age, but it is only in the past 12-18 months that the blue touch paper has been dangled in front of the flame, and [Sport is leading the way.] Elite sport is the greatest and most natural [creator of content], the [p ...

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Press Release: World Virtual & Augmented Reality Sports Innovation Summit 2017

By Richard Cohen, Production Director, Sports Innovation Network 30/06/2017

2017 is shaping up to be the breakthrough year for [Immersive Technology] and [Spor]t. With an expected [market potential in excess of $100 Billion by 2020], the opportunities for growth are enormous. The [World Virtual & Augmented Reality Sports Innovation Summit 2017] takes place in [San Francisco] on [November 15-16] and bri ...

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[Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy]

By Luke James, Director, Sports Innovation Network 25/10/2017

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

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Why Elite Performance is Driving the Biggest Show on Earth

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 25/08/2017

Criticised in some parts for being too much of a lean towards the Circus nature of Show Business does a major disservice to the incredible preparation, technology and facilities being used by Conor McGregor at the [UFC’s new Elite Performance Centre] – just a few miles away from the famous Las Vegas strip. [UFC] is one of the ...

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