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The latest news from Sports Innovation Network
7 reasons to attend the San Francisco Sports Fan Engagement Summit

By Nick Longworth, Director, Sports Innovation Network 09/11/2017

The Sports Performance Data and Fan Engagement Summit organized with the support of 150 different sporting disciplines, will bring together 350 delegates, on 30th & 31st January including CEOs, VPs, Senior Directors from the world’s leading broadcasters, rights holders, social platforms and technology providers. Here are 7 t ...

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San Francisco 49ers Create New Sponsorship Opportunities Using Augmented Reality

By Luke James, Director, Sports Innovation Network 09/11/2017

The vast potential of AR in diminishing the space between real and digital worlds in creating hyper engaged audience is fast being realised. [Activation:] https://vimeo.com/236050688 The San Francisco 49ers were looking to build a new type of sponsorship by leveraging augmented reality.  They created 4 different souvenir ...

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Turner Sports and Intel Combine To Make VR a Reality for the NBA

By Luke James, Director, Sports Innovation Network 09/11/2017

A broadcast giant, a technology powerhouse and one of the biggest sports leagues on the planet walk into a bar... Virtual Reality is no longer a whimsical pipe dream or punch-line to some poorly disguised joke. It is an actual reality and it is time to sit up and start taking notice Sport is continuing to lead the way and ...

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Google Discuss How Virtual & Augmented Reality Will Shape the Future of Sports

By Luke James, Managing Director, Sports Innovation Network 01/11/2017

More and more people are realising that sport is fast becoming the leading driver for immersive technology (Virtual/Augmented/Mixed Reality). It presents a natural and continual narrative, a commercial need to attract and engage fans and an elite performance melting pot where 1% performance gains can have immense ramificatio ...

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Using technology to direct performance and training in skiing and snowboarding - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 01/11/2017

A few weeks ago we caught up with William Sands, Sports Technologist at US Ski and Snowboard Association, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco (brochure) to talk a little more about the discussion points of his talk: [If we look at the testing of at ...

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How has embracing the digital landscape paid off for the America’s Cup? - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 01/11/2017

A few weeks ago we caught up with [Graeme Harrison, Head of Digital Marketing & Communications at the America's Cup], in advance of his speaker role at the 200 speaker [Sports Performance Data & Fan Engagement Summit in San Francisco] to talk a little more about how the competition is developing the digital fan experience. [H ...

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Using technology to direct performance and training in skiing and snowboarding - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 01/11/2017

A few weeks ago we caught up with [Amy Scheer, Chief Commercial Officer, and Joseph Stetson, VP Marketing & Communications at New York Red Bulls], in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how they are building a brand within an ...

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Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy

By Luke James, Director, Sports Innovation Network 25/10/2017

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

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How is the PGA Championship transforming spectator experience? Interview with Jeff Price, CCO, PGA of America

By Nick Longworth, Director, Sports Innovation Network 25/10/2017

A few weeks ago we caught up with Jeff Price, Chief Commercial Officer, PGA of America, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how the PGA Championship is developing consumer digital experience. [Investment in broadcasting ...

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How is Formula E creating digital experiences to provide top level entertainment for fans? - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 25/10/2017

A few weeks ago we caught up with Ali Russell, Director of Media and Business Development at Formula E, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco (brochure) to talk a little more about the dramatic growth of electric car racing and how they are approaching ...

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