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The latest news from Sports Innovation Network
Google Discuss How Virtual & Augmented Reality Will Shape the Future of Sports

By Luke James, Managing Director, Sports Innovation Network 01/11/2017

More and more people are realising that sport is fast becoming the leading driver for immersive technology (Virtual/Augmented/Mixed Reality). It presents a natural and continual narrative, a commercial need to attract and engage fans and an elite performance melting pot where 1% performance gains can have immense ramificatio ...

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Using technology to direct performance and training in skiing and snowboarding - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 01/11/2017

A few weeks ago we caught up with William Sands, Sports Technologist at US Ski and Snowboard Association, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco (brochure) to talk a little more about the discussion points of his talk: [If we look at the testing of at ...

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How has embracing the digital landscape paid off for the America’s Cup? - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 01/11/2017

A few weeks ago we caught up with [Graeme Harrison, Head of Digital Marketing & Communications at the America's Cup], in advance of his speaker role at the 200 speaker [Sports Performance Data & Fan Engagement Summit in San Francisco] to talk a little more about how the competition is developing the digital fan experience. [H ...

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Using technology to direct performance and training in skiing and snowboarding - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 01/11/2017

A few weeks ago we caught up with [Amy Scheer, Chief Commercial Officer, and Joseph Stetson, VP Marketing & Communications at New York Red Bulls], in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how they are building a brand within an ...

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Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy

By Luke James, Director, Sports Innovation Network 25/10/2017

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

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How is the PGA Championship transforming spectator experience? Interview with Jeff Price, CCO, PGA of America

By Nick Longworth, Director, Sports Innovation Network 25/10/2017

A few weeks ago we caught up with Jeff Price, Chief Commercial Officer, PGA of America, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how the PGA Championship is developing consumer digital experience. [Investment in broadcasting ...

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How is Formula E creating digital experiences to provide top level entertainment for fans? - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 25/10/2017

A few weeks ago we caught up with Ali Russell, Director of Media and Business Development at Formula E, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco (brochure) to talk a little more about the dramatic growth of electric car racing and how they are approaching ...

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Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 23/08/2017

The [global sports market] is huge. It is [set to break $100 billion in 2017] and is showing no sign of abating. It doesn’t require Aristotelian levels of wisdom or insight to understand why [advertisers, sponsors, broadcasters] and [marketers] continue to invest such incredible levels of capital and time into the sports sec ...

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“We’re living in The Jetsons’ age and about to push past it”

By Matthew O’Neil, CEO of Ichi Go 10/08/2017

[World Virtual/Augmented Sports Innovation Summit] we caught up with [Advisory Board member] and Sports Brand & Marketing Guru [Matthew O’Neil.] ...

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Fan Experience: Immersive & Measurable

By Morgan Drake, CEO, Fanboard 08/08/2017

As part of the continual dialogue both in the lead up to the [World Virtual/Augmented Sports Innovation Summit] and thereafter we are speaking with some of the most influential and disruptive players in the sports and technology space. ...

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