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The latest news from Sports Innovation Network
Microsoft to lead “Innovation Lab” At London Performance Data & Fan Engagement Congress

By Nick Longworth, Director, Sports Innovation Network 05/04/2018

Playing, spectating and managing sports has evolved at an incredible rate, while technology, allows fans to interact with their favourite teams/players like never before.   Social media and digitalization has enabled new opportunities for small clubs to connect with their fans, and the [true democratization of technology for s ...

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YouTube TV To Become the  First-Ever Presenting Sponsor of The NBA Finals

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 05/04/2018

Google’s Youtube is making a strong play in the OTT space with another promotional pact that sees [YouTube TV] and the [NBA] agreed to a deal that will see Youtube TV become the first-ever presenting sponsor of the NBA finals. The move comes after Google has inked several sports partnerships for [Youtube TV] in recent months, ...

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Sports Performance & Fan Engagement Series - Over 250 Registered Since Launch Last Week!

By Nick Longworth, Director, Sports Innovation Network 07/03/2018

It has been an incredible week for the Sports Performance & Fan Engagement Summit with some incredible new speakers added and [over 250 registrations] in the week since launching. With the [Early Bird ending this Friday] it is a great opportunity to be a part of the fastest growing sports summit in Europe! Following the huge ...

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Formula 1 Launch F1 TV - Personalized Live GP Subscription Service

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 05/04/2018

Formula One have made the [biggest investment in their digital transformation to date with the launch of F1 TV], launching early in the World Championship season. As OTT and the linear-digital broadcast evolution shows no sign of [abating F1 TV promises to bring fans unique feeds and multi-level personalization] for between ...

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NASCAR Focus on Building the Digital Brands of their Drivers

By Luke James, Director, Sports Innovation Network 07/03/2018

Like all leading sports rights holders globally, NASCAR is working hard to find a more effective way to create and [deliver digital content to its consumers.] The power of social media influencers has accelerated beyond belief over the past through years with the likes of Snap and Instagram bringing access to the inner lives ...

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eSports Global Economy Sees 38% Rise to Reach $905 Million in 2018

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 01/03/2018

Newzoo, the global leader in esports, games, and mobile intelligence, last week announced the release of its [2018 Global Esports Market Report. (http://bit.ly/2tcYv7y)] In the coming year, the [global Esports Economy will grow to $905.6 million], a year-on-year growth of 38%. The majority of this, 77%, will be generated dire ...

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The Next Frontier in Fan Engagement? Blockchain Technology Offers Exciting Opportunities for Fans to “Acquire” Experiences

By Luke James, Director, Sports Innovation Network 01/03/2018

With the news that [FC Bari] has agreed to become the [first Italian club] to join the [London Football Exchange] to access the loyal fan engagement and equity solutions scheme it is further [evidence of how blockchain technology presents a rising wave which will enable fan engagement on an unprecedented level.] The LFE Excha ...

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Google, Twitter, ICC, McLaren & EA Sports To Share Strategies at ‘Immersive Technology In Sports & Entertainment Summit’ – Early Bird Ends Friday

By Luke James, Director, Sports Innovation Network 27/02/2018

With leaders from across the technology, broadcast, sports and entertainment space we are delighted to bring the [Immersive Technology In Sports & Entertainment Summit] to [London on April 18-19 2018.] Operating under the Chatham House Rule and with an audience capped at 150 delegates the Summit is specifically designed for [ ...

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Performance Data & Fan Engagement Summit Returns To London - May 22/23rd - First Wave of Speakers Announced

By Nick Longworth, Director, Sports Innovation Network 08/02/2018

Following the huge success of the San Francisco leg the Performance Data & Fan Engagement Summit returns to London on May 22/23rd. With both fan engagement and performance streams there are huge opportunities to delve deep into the latest trends across [human performance, brand and commercial engagement, digital strategy and ...

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SuperBowl LII Becomes Global Showcase For Sports Technology

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 08/02/2018

From the half-time shows to the social media storm and road-shows that surround it, [the Super Bowl] has long been the [wheel house of the advertising world] and an example of how the U.S marry [elite sport and entertainment] better than anybody else in the world. The [Super Bowl LII] will not just go down as one of the great g ...

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Esports, OTT & Performance Culture Take Centre Stage at Performance Data & Fan Engagement Summit San Francisco

By Nick Longworth, Director, Sports Innovation Network 08/02/2018

The [Performance Data and Fan Engagement Summit] landed in San Francisco last week and was host to a little under 600 delegates across two days. With a 150 strong Speaker faculty ranging from [NASCAR, FC Barcelona,] to the [Seattle Seahawks, Nike, Crossfit, Tough Mudder, Instagram] and [Twitter] and was host to some of the le ...

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Immersive Tech Holds Key to Fan Engagement, OTT and Sponsorship Strategy

By Luke James, Director, Sports Innovation Network 08/02/2018

[70% of modern-day fans] who bring a handheld device to a stadium, ground or arena, intend to use that device throughout the course of the 70, 80 or 90 minutes (or however long the sporting action in question lasts). [87% of us reportedly 'second-screen'] when watching a live sports broadcast, many of us doing it without even no ...

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San Francisco Sports Performance & Fan Engagement Summit Reaches Full Capacity

By Nick Longworth, Director, Sports Innovation Network 24/01/2018

We are pleased to announce the [Sports Performance & Fan Engagement Summit, San Francisco] (Jan 30-31) has now reached capacity with over 500 attendees and 220 different organizations attending. Building on the success of the London Series we are delighted to bring the event to the technology capital of the world with a [glo ...

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Immersive Storytelling Key to Brand Engagement - Global Leaders in Tech & Digital Attend ‘Immersive Technology in Sports & Entertainment’ Summit

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 24/01/2018

We have witnessed a surge over the past few months as some of the [world leading sports clubs have launched Immersive Technology projects as an integral part of their digital strategies for 2018.] The ability to [close the space between physical and digital realities] is a fundamental element of [fan engagement, reach] and [b ...

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Every Angle Matters - How sports content is being produced is changing, benefitting both coaches and fans

By Dermot Kelly, Director, Sports Innovation Network 24/01/2018

At its Media Day this year, Clemson University’s top-ranked football team demonstrated a superior solution to typical social media livestreaming. The media team coupled existing professional video camera equipment with a SlingStudio to deliver a broadcast quality multi-camera stream of engaging player interviews to fans via Face ...

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Indian Premier League Uses VR & Immersive Tech to Expand the League’s Viewership in the Digital Space

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 24/01/2018

It is hugely exciting to learn that Star India will make the [IPL 2018 available in virtual reality on Hotstar], the network’s video streaming platform. The news last September that [Facebook] had been unsuccessful in its bid for the Indian Premier League with [$610million] bid far behind [Star India’s $2.55billion approach] ...

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MLS & NBA Set The Pace As ‘Traditional’ Sports Realise eSports Potential

By Luke James, Director, Sports Innovation Network 17/01/2018

For the gaming communities, [eSport]s are not a new phenomenon, not by any stretch. They have immense global audiences, [incredible viewership] and [engagement metrics] with huge prize money to boot. Meanwhile the sports industry is going through a period of unprecedented change. Live viewership has been declining dramatically ...

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Amazon, HBO, ITV, Tottenham Hotspur & EA Sports Involved As ‘Immersive Technology In Sports & Entertainment Summit’ Gathers Speed

By Luke James, Director, Sports Innovation Network 17/01/2018

The [Immersive Technology In Sports & Entertainment Summit] (London, April 18-19) is about how we make the entire physical world as connected and digitally interactive as the World Wide Web. It lies at the [intersection between the digital and physical spaces] and is the platform for [further engagement and reach.] The globa ...

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Major League Soccer Join eSports Giants Activision Blizzard, ESL Gaming & KSV At Sports Performance & Fan Engagement Summit

By Luke James, Director, Sports Innovation Network 17/01/2018

As the news breaks that the MLS has entered into partnership with EA Sports to create the eMLS, a new competitive EA Sports FIFA 18 league we are delighted to welcome [Christopher Schlosser, MLS SVP Digital] to the [Sports Performance and Fan Engagement Summit in San Francisco] in two weeks time [Jan 30-31]. The eMLS will fea ...

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Electrifying! The Giants & US Olympic Ski Team Use New Neuroscience Tech To Boost Performance.

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 17/01/2018

Neuro-stimulator headphones revolutionize brain learning and maximise performance... From MLB players to Olympians, a new piece of sports performance technology is spreading like wildfire: Halo Sport. Don’t be fooled by its appearance — this pair of headphones does a lot more than play music... Halo Sport is actually a neuro- ...

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Amazon, HBO, ITV & EA Sports Joined Advisory Board & Faculty As ‘Immersive Technology In Sports & Entertainment Summit’ Comes To London. April 18-19 – SAVE THE DATE

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 17/01/2018

Following the huge success of our World Virtual & Augmented Reality Sports Innovation Summit in San Francisco in November ’17 we are delighted to bring the [Immersive Technology In Sports & Entertainment Summit ]to London on [April 18-19 2018] The global [entertainment and media market is set to break $2trillion] and the [glo ...

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WHOOP and NFLPA Revolutionizing Player Data Ownership and Fan Engagement

By Dermot Kelly, Director, Sports Innovation Network 09/01/2018

Imagine turning on the TV on Sunday afternoon to watch an NFL game and knowing exactly how ready your favourite team’s quarterback is to perform. Following [a groundbreaking deal] between the NFL Players Association and the human performance company WHOOP, we may not be too far away from seeing that happen. In 2017, WHOOP ...

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Blockchain Set To Super Charge Fan Engagement And ESports Holds The Key

By Luke James, Director, Sports Innovation Network 09/01/2018

The crypto-currency boom over the past six months has initiated a much wider understanding and appreciation for the influence of Blockchain technology. In fact I’d contend it is the 'vogue' technology of the moment. It possesses the unique ability to create excitement and sever opinion among a developing majority without a full ...

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Sport Leaders Join Tech Disrupters As SF Summit Reaches Capacity

By Luke James, Director, Sports Innovation Network 21/12/2017

The [Sports Performance Data & Fan Engagement Summit] taking place in San Francisco is now just over a month away and has unprecedented interest from some of the most disruptive and innovative tech companies from the US West Coast. Content is king, but so is balance - and we have gone to great lengths to balance the leaders f ...

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