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The latest news from Sports Innovation Network
Sport Leaders Join Tech Disrupters As SF Summit Reaches Capacity

By Luke James, Director, Sports Innovation Network 21/12/2017

The [Sports Performance Data & Fan Engagement Summit] taking place in San Francisco is now just over a month away and has unprecedented interest from some of the most disruptive and innovative tech companies from the US West Coast. Content is king, but so is balance - and we have gone to great lengths to balance the leaders f ...

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Tottenham Hotspur Combine Storytelling With Immersive Tech To Revisit History

By Luke James, Director, Sports Innovation Network 21/12/2017

Tottenham Hotspur pride themselves on being one of the most progressive, forward thinking and clubs in European football, with innovation at the heart of their strategy. Plying their trade at Wembley this season whilst their new state of the art stadium is being completed they decided to explore means by which they could conn ...

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What The Disney/ 21st Century Fox Deal Means For Sports’ Fans

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 21/12/2017

How audiences consume content is evolving. The traditional “set-menu” approach where broadcasters deliver the same broadcast to all is changing to a scenario whereby consumers pick and choose the content they watch, and critically how, where and when they wish to watch it. This is bespoke and tailored but also critically c ...

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Top 50 Sports Data Projects of 2017

By Nick Longworth, Director, Sports Innovation Network 14/12/2017

In working with some of the biggest rights holders and brands across elite sport we are often fortunate to be privy to some of the most cutting edge and disruptive projects, from their infancy to mass application. Innovation drives progress and we are continually watching and assessing the most exciting and forward thinking ...

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Data & Tech Application Take Centre Stage at Largest Sports Summit on US West Coast

By Nick Longworth, Director, Sports Innovation Network 14/12/2017

The [Sports Performance Data & Fan Engagement Summit] (http://bit.ly/2mXalQ0) taking place in San Francisco] on [January 30-31] has captured the imagination of the elite sports community globally, in addition to the most forward thinking tech innovators in the Valley area. With just shy of [200 speakers] and over [500 registe ...

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A New Twist on Fan Engagement as Live Sports Becomes America’s Premiere Dating Venue

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 14/12/2017

Through connecting sports fans based on shared team interests FanSwipe has created a seamless platform for fans to connect and find love. The only dating app to feature Ticketmaster integration, FanSwipe aims to make live sporting events the premier dating venue for fans across the country. [Activation: https://vimeo.com/245 ...

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Immersive Technology in Sports & Entertainment hits London in April ’18 – SAVE THE DATE

By Luke James, Director, Sports Innovation Network 14/12/2017

The global [entertainment and media market is set to break $2trillion and the global sports market alone will break $100billion by the end of 2017.] [Sports, Gaming] and [Entertainment] present the biggest mediums for engagement in the key target demographics for [leading consumer facing brands.] Following the huge success ...

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‘ROX’ Critical As Sports Media Evolution Gathers Speed

By Luke James, Director, Sports Innovation Network 14/12/2017

The experience economy is growing. We’re increasingly spending more on ‘doing things’ than ‘buying things’. Consumers also know and expect more than ever and are becoming more demanding. As a result, rights holders and brands have to work hard than ever to engage people on a deeper level to foster long-term loyalty. According t ...

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The Birth of an Industry

By Glen Rapoport co-Founder Vitruvian Sport Systems; Partner - Proforma (Canada +UK) 22/11/2017

Last week Matteo Masucci and I were privileged to take part in the inaugural World Virtual and Augmented Reality Sport Innovation Summit in San Francisco. I’ve been to many conferences with thousands of participants, but there were fewer than 200 pioneers that participated here. Senior executives from the broadcast world, all ma ...

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"How Instagram Are Using Storytelling & Live Video To Create Authentic Fan Engagement Experiences"

22/11/2017

[Will Yoder], Sports Partnerships, [Instagram] [Athletes have some of the most influential profiles and accounts on social media. In your view why do these voices have so much impact with fans and how are networks such as Instagram striving to support them?] 
Sports fans on Instagram love authenticity, and athletes a ...

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7 reasons to attend the San Francisco Sports Fan Engagement Summit

By Nick Longworth, Director, Sports Innovation Network 09/11/2017

The Sports Performance Data and Fan Engagement Summit organized with the support of 150 different sporting disciplines, will bring together 350 delegates, on 30th & 31st January including CEOs, VPs, Senior Directors from the world’s leading broadcasters, rights holders, social platforms and technology providers. Here are 7 t ...

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San Francisco 49ers Create New Sponsorship Opportunities Using Augmented Reality

By Luke James, Director, Sports Innovation Network 09/11/2017

The vast potential of AR in diminishing the space between real and digital worlds in creating hyper engaged audience is fast being realised. [Activation:] https://vimeo.com/236050688 The San Francisco 49ers were looking to build a new type of sponsorship by leveraging augmented reality.  They created 4 different souvenir ...

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Turner Sports and Intel Combine To Make VR a Reality for the NBA

By Luke James, Director, Sports Innovation Network 09/11/2017

A broadcast giant, a technology powerhouse and one of the biggest sports leagues on the planet walk into a bar... Virtual Reality is no longer a whimsical pipe dream or punch-line to some poorly disguised joke. It is an actual reality and it is time to sit up and start taking notice Sport is continuing to lead the way and ...

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Google Discuss How Virtual & Augmented Reality Will Shape the Future of Sports

By Luke James, Managing Director, Sports Innovation Network 01/11/2017

More and more people are realising that sport is fast becoming the leading driver for immersive technology (Virtual/Augmented/Mixed Reality). It presents a natural and continual narrative, a commercial need to attract and engage fans and an elite performance melting pot where 1% performance gains can have immense ramificatio ...

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Using technology to direct performance and training in skiing and snowboarding - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 01/11/2017

A few weeks ago we caught up with William Sands, Sports Technologist at US Ski and Snowboard Association, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco (brochure) to talk a little more about the discussion points of his talk: [If we look at the testing of at ...

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How has embracing the digital landscape paid off for the America’s Cup? - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 01/11/2017

A few weeks ago we caught up with [Graeme Harrison, Head of Digital Marketing & Communications at the America's Cup], in advance of his speaker role at the 200 speaker [Sports Performance Data & Fan Engagement Summit in San Francisco] to talk a little more about how the competition is developing the digital fan experience. [H ...

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Using technology to direct performance and training in skiing and snowboarding - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 01/11/2017

A few weeks ago we caught up with [Amy Scheer, Chief Commercial Officer, and Joseph Stetson, VP Marketing & Communications at New York Red Bulls], in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how they are building a brand within an ...

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Leading Sports Clubs Launch Immersive Tech Campaigns As Integral Components of Commercial Digital Strategy

By Luke James, Director, Sports Innovation Network 25/10/2017

We have witnessed a surge in the past few weeks as some of the world leading soccer clubs have launched Immersive Technology projects. Italian giants Juventus FC launched their Virtual Reality app earlier this month which takes users onto the match-day pitch, behind the scenes at training and into the middle of its Serie A C ...

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How is the PGA Championship transforming spectator experience? Interview with Jeff Price, CCO, PGA of America

By Nick Longworth, Director, Sports Innovation Network 25/10/2017

A few weeks ago we caught up with Jeff Price, Chief Commercial Officer, PGA of America, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how the PGA Championship is developing consumer digital experience. [Investment in broadcasting ...

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How is Formula E creating digital experiences to provide top level entertainment for fans? - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 25/10/2017

A few weeks ago we caught up with Ali Russell, Director of Media and Business Development at Formula E, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco (brochure) to talk a little more about the dramatic growth of electric car racing and how they are approaching ...

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Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 23/08/2017

The [global sports market] is huge. It is [set to break $100 billion in 2017] and is showing no sign of abating. It doesn’t require Aristotelian levels of wisdom or insight to understand why [advertisers, sponsors, broadcasters] and [marketers] continue to invest such incredible levels of capital and time into the sports sec ...

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“We’re living in The Jetsons’ age and about to push past it”

By Matthew O’Neil, CEO of Ichi Go 10/08/2017

[World Virtual/Augmented Sports Innovation Summit] we caught up with [Advisory Board member] and Sports Brand & Marketing Guru [Matthew O’Neil.] ...

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Fan Experience: Immersive & Measurable

By Morgan Drake, CEO, Fanboard 08/08/2017

As part of the continual dialogue both in the lead up to the [World Virtual/Augmented Sports Innovation Summit] and thereafter we are speaking with some of the most influential and disruptive players in the sports and technology space. ...

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Sports Leads The Way For Immersive Technology

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 31/07/2017

[Virtual / Augmented / Mixed Reality] has been on the tip of the tongue for tech evangelists for what seems an age, but it is only in the past 12-18 months that the blue touch paper has been dangled in front of the flame, and [Sport is leading the way.] Elite sport is the greatest and most natural [creator of content], the [p ...

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