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The latest news from Sports Innovation Network
How is the PGA Championship transforming spectator experience? Interview with Jeff Price, CCO, PGA of America

By Nick Longworth, Director, Sports Innovation Network 25/10/2017

A few weeks ago we caught up with Jeff Price, Chief Commercial Officer, PGA of America, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco to talk a little more about how the PGA Championship is developing consumer digital experience. [Investment in broadcasting ...

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How is Formula E creating digital experiences to provide top level entertainment for fans? - Speaker Interview

By Nick Longworth, Director, Sports Innovation Network 25/10/2017

A few weeks ago we caught up with Ali Russell, Director of Media and Business Development at Formula E, in advance of his speaker role at the 200 speaker Sports Performance Data & Fan Engagement Summit in San Francisco (brochure) to talk a little more about the dramatic growth of electric car racing and how they are approaching ...

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Augmented Reality to Unleash Huge Commercial Returns in Global Sports Advertising & Sponsorship Market

By Jack Wilson, Head of Technology & VR at Sports Innovation Network 23/08/2017

The [global sports market] is huge. It is [set to break $100 billion in 2017] and is showing no sign of abating. It doesn’t require Aristotelian levels of wisdom or insight to understand why [advertisers, sponsors, broadcasters] and [marketers] continue to invest such incredible levels of capital and time into the sports sec ...

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“We’re living in The Jetsons’ age and about to push past it”

By Matthew O’Neil, CEO of Ichi Go 10/08/2017

[World Virtual/Augmented Sports Innovation Summit] we caught up with [Advisory Board member] and Sports Brand & Marketing Guru [Matthew O’Neil.] ...

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